In memoriam Steve Jobs: February 24, 1955 – October 5, 2011

by admin. Average Reading Time: about 3 minutes.

When I heard the news of Steve Jobs’s death, though I was aware that he had pancreatic cancer, I had a reaction of incredibility.  This genius who changed the way we communicate and listen to music is gone… and what now? I felt abandoned.  It must not have been just me, because I cannot remember such a large global reaction to the death of a CEO.  Even the television sets in the Rome subway system, which usually broadcast weather, crimes of passion and Berlusconian scandals, on October 6 featured Steve Jobs prominently.

He is obviously remembered for his innovative product, for starting successful companies but also because we created an intimacy with him.  A classic marketing definition; identifying and satisfying costumer requirements.  Steve Jobs changed this definition by understanding that the consumer cannot desire something that does not exist and through his intuition he gave us what did not exist yet, but knew that the world would desire.

Additionally, hidden behind his hallmark black sweater and his pacing to and fro during product introduction, one could sense an exceptional human being.

This became apparent in his Commencement speech at Stanford University in 2005.  For me the best part is:

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice, heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

This words sound like music to the astrologer.  I know that each one of us had a unique identity, a purpose in this world, fundamental qualities that need to find expression and should not be erased due to family, social and cultural criteria.

Steve Jobs knew what he was talking about; in spite of his parents’ financial sacrifices to be able to send him to an expensive college, he dropped out after 6 months and with his friend Woz worked his heart out at his parents’ garage to create the first Mac. Ten years later, after Apple was already a success he was fired from the company he had started.  Although very wealthy, he did not silence his innovative voice.  He started Next and Pixar which revolutionized animation.  Later he went back to Apple and revitalized the company with all the “i” products that exist today.

Through his chart certain aspect of his personality and events of his life became clear.



The Sun in Pisces gave him the intuition to anticipate, to understand what the world wanted.

Mercury, the symbol of mental process is in the 5th house of creativity in the most innovative sign of the Zodiac, Aquarius.  Approximately 4% of the population has this position but Steve Jobs’s Mercury has two further characteristics that elevate this energy to extraordinary levels.  It is stationary relative to the orbit of the Earth and has no angular relationships (aspects) to other planets.  This means an innovative mental power in pure concentrated state.

Mars is the planet that symbolizes force and determination is its ruling sign, Aries, and in a degree (29th) that elevates it to a higher vibration.  Steve Jobs had a will of iron and did not give up first by lack of resources and later when he was fired from Apple for managerial incompetence.

He tells us that after he dropped out of college but still wandering about campus he enrolled in a calligraphy course.  This choice was not rational but it was dictated by his inner voice.  The minimalist esthetics and attention to execution details present in Chinese calligraphy show up in all Apple products and are symbolized in Steve Jobs’s chart by Venus (esthetics) in Capricorn (rigor, minimalism, perfection)

For having the courage to be who you were, for having hear you inner voice, for all the macs, for all the “i”, thank you Steve Jobs


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